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Modernizing eCommerce, Integrations, and Business Operations
One of our clients, a diversified industrial technology company, faced difficulties in modernizing the eCommerce and integration infrastructure for its subsidiaries—one based in the U.S. and another in EMEA.
One of our clients, a diversified industrial technology company, faced difficulties in modernizing the eCommerce and integration infrastructure for its subsidiaries—one based in the U.S. and another inEMEA. With multiple ERP systems, a need for real-time data synchronization, and complexities across regions, our client needed a partner who could seamlessly implement and integrate SalesforceCommerce Cloud while facilitating a phased global rollout.
Solution: Object Edge’s Salesforce Commerce Cloud & MuleSoft Implementation
Leveraging Salesforce Commerce Cloud and MuleSoft, Object Edge developed a repeatable, scalable integration framework that allowed for seamless expansion across multiple regions and subsidiaries.
- MuleSoft-powered API Layer – Standardized integration between Salesforce Commerce Cloud and ERPs (Oracle EBS, NetSuite, IFS) with our Mulesoft accelerators (designed to support data integration between any ERP into Salesforce)
- Multi-Region eCommerce Rollout – Launched U.S. subsidiary’s eCommerce first, followed by EMEA using pre-built integration patterns.
- Guided Selling & Smart Cart Features – Implemented AI-driven product recommendations and pricing automation, boosting online conversions.
- Real-time Pricing & Order Sync – Ensured seamless data exchange between Commerce Cloud and ERPs, reducing manual order re-entry and improving order accuracy.
- Standardized Rollout Playbook – Built a reusable global rollout strategy, accelerating future expansion to additional markets.
Challenges & Key Requirements
- Complex ERP Landscape – Our client’s subsidiaries use Oracle EBS, NetSuite, & IFS, creating a need for multi-system integration governance.
- Multi-Market Expansion – The rollout required regional adaptations for pricing, taxation, and localization while maintaining a standardized global framework.
- Revenue & Margin Optimization – The company sought to increase self-service eCommerce adoption, improve cart conversions, and eliminate manual inefficiencies.
- Scalable Architecture – The platform needed to support future AI-driven automation, guided selling, and predictive analytics.
Results & Business Impact
European Subsidiary: 10X Projected Revenue
Online sales grew from an estimated $50K/month to $500K/month after launch.
U.S. Subsidiary: 400-500% Growth
Online sales grew from close to $0K/month to $350K/month after launch.
- High Customer Satisfaction (CSAT 4.8+) – Increased self-service transactions reduced support workload and manual order interventions.
- Seamless Global Integration – ERP and pricing engine synchronization reduced order processing errors and improved fulfillment accuracy.
- Scalable Multi-Market Expansion – Our client now has a framework to scale future regional rollouts faster and with lower risk.
Why This Matters
Many B2B Manufacturers share similar challenges in ERP complexity, multi-region expansion, and integration governance. This case study demonstrates Object Edge’s ability to:
- Deploy a successful phased rollout strategy that prioritizes high-impact markets first while ensuring a scalable foundation for global expansion.
- Seamlessly integrate multiple ERPs with Commerce Cloud, leveraging MuleSoft’s API-led approach to standardize data exchange.
- Drive revenue growth through AI-powered eCommerce, reducing manual order processing, revenue leakage, and inefficiencies.
- Deliver measurable business outcomes, including increased online sales, improved margins, and enhanced self-service adoption.
Key Takeaways
This is not just a Commerce Cloud implementation—it’s a full digital transformation strategy.
Object Edge has successfully executed global, multi-ERP rollouts, ensuring regional adaptability and centralized governance.
By working with Salesforce & Object Edge, you can expect a structured, low-risk rollout, accelerating time-to-value while minimizing integration complexity.
With Object Edge’s proven expertise, your organization can confidently transition to a modern, AI-driven eCommerce platform—unlocking efficiency, revenue growth, and global scalability.
Ready to see results like these?