Reverse-Engineering Business Rules to Set Up for Modernization

Zenni Optical is a direct to consumer eyeglass brand, with a highly customizable selection of products. Launching in 2003 with a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical continues to innovate and grow.

In order to have more flexibility and scalability, Zenni Optical needed to move their business rules out of disparate platforms and apps and into one centralized location. This set up Zenni to launch their mobile app with robust rules that allow users to customize their glasses  and make fast and correct choices. With complex, interconnected rules, moving them to a centralized structure allowed Zenni to focus on building out new customer experiences, without worrying about managing complex and technically arcane rules structures.

Our Approach

Requirement Identification

Object Edge meticulously reverse-engineered Zenni's existing systems, gaining an in-depth understanding of the business processes and requirements.

Decomposition and Alignment

The intricate web of rules was broken down to align with an API-driven architecture, ensuring modularity and reusability.

Solution Architecture

‍Object Edge devised a comprehensive solution architecture that leveraged the power of the Drools rule engine, Google Cloud Platform, and the integration of Contentful with the Oracle Commerce eCommerce platform. This architecture streamlined the management of business rules and paved the way for future scalability.

Zenni Optical, a pioneer in direct-to-consumer eyeglass brands, launched in 2003 with a mission of making prescription eyewear affordable and accessible to all. The company's commitment to innovation and affordability has fueled its growth over the years. 

However, as their offerings became more complex and customizable, Zenni realized the need to centralize their business rules for scalability and agility. These rules, spread across multiple platforms, were a critical part of their customer experience, and Zenni sought a solution that would streamline their management and support future innovations.

Centralizing Business Rules

Object Edge partnered with Zenni Optical to reengineer their business rules and centralize them into a single, scalable location. The project supported the launch of a robust mobile app with customizable eyeglasses while ensuring fast and accurate decision-making for users. By decoupling complex rules from legacy platforms, Zenni would be free to focus on customer experience enhancements and further growth.

Results

• Centralized Rules: Object Edge successfully migrated Zenni's complex and interconnected rules to a centralized location, ensuring efficient management and future updates.
• Enhanced Flexibility: The decoupling of business rules from legacy platforms provided Zenni Optical with increased flexibility, enabling them to adapt and innovate without being constrained by technical complexities.
• Streamlined Customer Experience: With the new architecture in place, Zenni's mobile app users would be able to customize their eyeglasses seamlessly, making informed choices quickly and accurately.
• Foundation for Growth: Zenni Optical was now well-equipped to continue their journey of innovation and growth, supported by a scalable, manageable, and agile rules framework.

Object Edge's partnership with Zenni Optical demonstrates how a well-executed digital transformation project can have a profound impact on a company's operations, customer experience, and future technology initiatives. Through meticulous analysis and execution, Object Edge empowered Zenni Optical to thrive in a competitive market while staying true to their mission of affordability and accessibility.