Mentat: Your Marketing Intelligence, Built on Hive

Batch sends get ignored while the warm path to the account you're chasing sits forgotten in someone's inbox. Mentat builds a relationship graph from inboxes, LinkedIn, and call notes, ranks warm paths by real interaction strength, and drafts outbound from your company's context — with an AE approving every send.

Marketing sends the blast. Sales gets ignored. Meanwhile the warm path to the account you’re chasing is already sitting in someone’s inbox — a former colleague, a customer from two jobs ago, a conversation from last spring that nobody remembers.

Mentat is marketing automation built on the relationships your company already has. Instead of renting intent data or spraying templates at a purchased list, it reads the sources where your real network lives — inboxes, LinkedIn, and call notes — and builds a relationship graph from them.

What this 65-second overview covers

  • Why batch sends get ignored — and why the warm path usually already exists inside the company.
  • Building the relationship graph from inboxes, LinkedIn, and call notes.
  • Warm paths ranked by real interaction strength, not job titles. Knowing of someone and having a live relationship with them are different signals, and Mentat scores the difference.
  • The content engine — LinkedIn posts, blogs, case studies, and website updates drafted from your company’s actual context, not a template.
  • The AE review workflow — approve all, or edit. A human stays on every send.
  • The learning loop — every send makes the next one better.

Where the data lives

Extraction runs locally. Your relationship data stays yours — it is not shipped off to a third-party enrichment vendor.

Mentat runs on Hive, Object Edge’s organizational intelligence platform, and works the way the whole Hive + Sayya stack does: grounded in a graph built from your own systems, acting through drafts a human approves, and compounding with use. If your pipeline depends on cold volume while your warmest paths sit unused, talk to us.