Mentat: Your Marketing Intelligence, Built on Hive
Batch sends get ignored while the warm path to the account you're chasing sits forgotten in someone's inbox. Mentat builds a relationship graph from inboxes, LinkedIn, and call notes, ranks warm paths by real interaction strength, and drafts outbound from your company's context — with an AE approving every send.
Marketing sends the blast. Sales gets ignored. Meanwhile the warm path to the account you’re chasing is already sitting in someone’s inbox — a former colleague, a customer from two jobs ago, a conversation from last spring that nobody remembers.
Mentat is marketing automation built on the relationships your company already has. Instead of renting intent data or spraying templates at a purchased list, it reads the sources where your real network lives — inboxes, LinkedIn, and call notes — and builds a relationship graph from them.
What this 65-second overview covers
- Why batch sends get ignored — and why the warm path usually already exists inside the company.
- Building the relationship graph from inboxes, LinkedIn, and call notes.
- Warm paths ranked by real interaction strength, not job titles. Knowing of someone and having a live relationship with them are different signals, and Mentat scores the difference.
- The content engine — LinkedIn posts, blogs, case studies, and website updates drafted from your company’s actual context, not a template.
- The AE review workflow — approve all, or edit. A human stays on every send.
- The learning loop — every send makes the next one better.
Where the data lives
Extraction runs locally. Your relationship data stays yours — it is not shipped off to a third-party enrichment vendor.
Mentat runs on Hive, Object Edge’s organizational intelligence platform, and works the way the whole Hive + Sayya stack does: grounded in a graph built from your own systems, acting through drafts a human approves, and compounding with use. If your pipeline depends on cold volume while your warmest paths sit unused, talk to us.