accelerators

B2B Pivot to Digital Commerce: Rohit Garewal at Object Edge

1 min read · December 2, 2020 · By Rohit Garewal

Summary

Rohit Garewal, Partner at Object Edge, sat down with commercetools in late 2020 to discuss how B2B manufacturers are pivoting to digital commerce in response to pandemic-driven demand. The interview covers how eCommerce roadmaps have shifted, where manufacturers struggle most with digital, and how Object Edge's Launchpad storefront accelerator helps brands differentiate and move faster. The full interview is hosted on the commercetools blog.

Key takeaways

The COVID-19 pandemic forced B2B manufacturers to accelerate and reprioritize their digital commerce roadmaps.
Manufacturers most commonly struggle with the organizational and technical complexity of going digital.
Object Edge's Launchpad storefront accelerator provides a faster on-ramp for B2B digital commerce launches.
Differentiation in digital, not just presence, is the key opportunity for B2B manufacturers post-pandemic.

Recently, Rohit Garewal, Partner at Object Edge, sat down virtually with commercetools for an exclusive interview. Rohit and the commercetools team discussed how B2B manufacturers are pivoting to meet the new demands of digital commerce.

The interview also covers:

The pandemic's impact on how the B2B sector approaches digital
How eCommerce roadmaps have changed
Where manufacturers struggle with digital
Opportunities for manufacturers to differentiate their brands
Launchpad storefront accelerator

Read the full interview over on commercetools

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B2B Pivot to Digital Commerce: Rohit Garewal at Object Edge

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